Privacy policy

User Choices – We take your privacy seriously

We offer our customers campaigns with the help of so-called “cookies” to provide consumers with more relevant and useful advertising. No information by us is collected by which an end users can be identified by us. Our utilized technologies are in accordance with the OBA framework (“Online Behavioural Advertising”) and our advertising campaigns are equipped with the  symbol to provide end users with an easy way to provide information about behavioural advertising and opt-out. For more information, please visit the EDAA website

If you do not want Lunar Martech Solutions to show you matching ads, you can disable this in the following. Please note that you can still be displayed general advertising.

Some of our cooperation partners may not provide remote opt-out capability. You can find them listed in the “Usage-related advertising” section where you get more information in general and how to opt-out. Also you can opt-out by visiting the EDAA Your Online Choices website.


Lunar Martech Solutions are firmly committed to protect personal data of users.

Our data privacy statement, sets out how we handle personal data on our website including all subsites and our platform. We are aware of the importance to users of how personal data are handled and we assure you that we observe all relevant legal requirements. We consider the protection of your privacy to be of paramount importance. For this reason, compliance with the legal requirements on data privacy is, for us, a matter of course.


Lunar Martech Solutions GmbH, Hohe Bleichen 8, 20354 Hamburg, Germany

Data protection commissioner

You can contact our data protection officer(s) at

Personal Data

Personal data refers to any information about personal or factual circumstances of an identified or identifiable person.

Personal Data on clients

We collect personal data through – among others –, website analytics tools, our software applications, our platform as well as email and other communication channels.

The personal data we process include – among others – following information:

  • Company and contact details (e.g. Name, postal address, telephone number, E-Mail address)
  • Payment information
  • Correspondence
  • Other information on you relating to, or derived from the use and provision of the Services, and/or your customer relationship or other business with us.

Personal Data on Individuals who visit our web pages, clients’ and partners’ properties

We may receive and process information on end users when showing ads, visiting our clients’ and partners’ websites, mobile applications, other properties.

We may process the following information – among others – on the end user which, in a particular context, may be considered as personal data:

  • IP-address of accessing device
  • A unique user ID
  • browser type and version
  • visited URL
  • session ID
  • timestamp, visit time and frequency
  • mobile identifier
  • location
  • purchase related data, as order id and value

Legal basis

Your data are handled according to the following legal provisions:

  • With regard to data communicated in forms, etc. with your consent, Art. 6(1) (a) GDPR
  • With regard to services you use for the performance of a contract, Art. 6(1)(b) GDPR
  • Otherwise, with particular regard to statistical data and online identifiers based on legitimate interests, Art 6(1)(f) GDPR (see below)

Legitimate interests

When handling your data, we pursue the following legitimate interests:

  • Improving our service
  • Protecting against misuse
  • Statistics

Data sources

Unless otherwise specified, we obtain the data from you (including via devices used by you) through our services, web pages, clients and partners properties.

Data transfer to third countries

Data are transferred to third countries outside the European Union. This is done on the basis of contractual regulations stipulated by law that ensure appropriate protection of your data and that are available for you to view on request.

Retention period

We retain your data,

  • if you have consented to this as part of processing, until such time as you withdraw your consent,
  • if we need the data to undertake an agreement, until such time as the contractual relationship with you ceases or legal retention periods expire,
  • if we use the data on the basis of a legitimate interest, until such time as your overriding interest obliges us to delete or anonymise them.

Purposes of use

Personal data will only be collected by us to the extent and for the purpose for which you provide the data to us, e.g. for registration.

We use and store your personal data as part of our services for the following purposes only if you have provided us with your express consent:

We may forward the following customer data of users who visited our clients and partners properties to third parties which are stated in the section “Usage-related advertising”.

To control target group-related advertising, we record information about activities on our websites or clients and partners properties (e.g. advertising banners clicked, sub pages visited, etc.) under a pseudonym and use this to provide our customers’ users with advertising targeted to their interests. For this purpose, a cookie will be stored on your computer. Cookies are small text files that are stored on your computer’s hard drive. They enable recognition of your computer but do not permit you to be personally identified.

If you do not want cookies to be installed, you can opt out here:

On mobile devices Advertising ID may be used to control target group-related advertising. If you do not want Advertising ID to be used, you can opt out here:
For iOS:
For Android:

Data protection

We have taken extensive technical and organisational measures to secure your data against potential risks, such as unauthorised login or access, unauthorised perusal, amendment or distribution, as well as against loss, deletion or misuse.

In order to protect your personal data against unauthorised access by third parties when being transmitted, we secure data transmissions, if necessary, using SSL encryption. This is a standard encryption procedure for online services, particularly for the Internet.


Every time you access our web pages or clients and partners properties, usage data are transferred through your specific web browser and stored in the form of protocol files (known as server log files). The datasets stored in this way may contain data from the section “Personal Data on Individuals who visit our web pages, clients’ and partners’ properties” and in addition:

  • Amount of data transferred; browser type and version
  • Operating system used; name of internet service provider
  • Indication of whether access was successful

These logfile datasets are analysed in anonymised form, to improve the offering and make it more user-friendly, to identify and resolve errors, and to control server workloads.


Cookies are small files that your browser stores on your PC in a directory designated specifically for this purpose. These cookies can be used e.g. to find out whether you have already visited a website. Most browsers accept cookies automatically. Nevertheless, you can change the settings in your browser, so that no cookies can be stored or so that your explicit agreement is required before any cookies are stored. You can also delete previously set cookies at any time. Please note that disabling cookies may result in your use of our website being restricted.

We need cookies for the following purposes:

We process data to be able to deliver our services to our clients and to calculate payments for this and to monitor and improve the effectiveness of these services (e.g. by keeping track of what advertisements are shown to a particular user).

Data processing may also be necessary to prevent and investigate fraud and other misuses.

Web analysis

Like almost all website operators, we use analytical tools in the form of tracking software to ascertain the number of users using our website and how frequently they visit.

To enable us to optimise our website and our service, we use Google Analytics, which is a web analysis service provided by Google Inc. (“Google”). Google Analytics uses what are known as “cookies”: these are text files stored on your computer and used to analyse your website usage. The information generated by the cookie about your use of this website (including your IP address) will be sent to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, within member states of the European Union, or in other states that are party to the agreement on the European Economic Area Google first abbreviates your IP address. The full IP address will only be transmitted in exceptional circumstances to one of Google’s servers in the USA, where it will then be abbreviated. Google will use this information on behalf of our website operator to analyse your use of the website in order to compile reports about website activities for the website operator and to perform other services connected with the use of the website and of the Internet. The IP address transmitted by your browser as part of Google Analytics will not be merged or combined with other data by Google. You can prevent cookies from being stored by applying the appropriate settings in your browser software; please note, however, that in this case you may not be able to use all of the functions of this website to their full extent.

You may also prevent Google from collecting data generated by the cookie referring to your website usage (including your IP address), and from processing these data by downloading and installing the browser plug-in available from the following link As an alternative to the browser add-on or within browsers on mobile devices, please click on this link to prevent Google Analytics from collecting data in this website in future (the opt-out only works in this browser, and only for this domain). This stores an opt-out cookie on your device. If you delete your cookies in this browser, you need to click on this link again. Further information is available at or at (general information on Google Analytics and data protection).

Please note that on this website, Google Analytics has been extended by the code “gat._anonymizeIp();”, to ensure anonymised collection of IP addresses (known as IP masking).

Usage-related advertising

The advertising displayed on this website and our partners’ websites is optimized for you through anonymously collected and processed data about how you use our services, so that you can see advertisements relevant to your interests. For this purpose, a cookie will be stored on your computer. Cookies are small text files that are placed on your computer’s hard drive. They enable your computer to be recognized but do not permit you to be identified personally. Behavioral targeting is carried out by third-party companies which also run advertisements for the websites of other providers. These third-party companies then create the usage profile themselves using cookies and apply their respective targeting systems to select the data collected for the purpose of user-oriented advertising. In addition, advertising is optimized for you based on your browsing interests. We use the following companies for usage-related advertising and have authorized them to collect usage data. You will find further data privacy information on the website of each of these companies relating to the services that it offers:

Lunar Martech Solutions,

Another option for disabling cookies with regard to usage-based advertising is offered by the BVDW preference manager, and the preference management of YourOnlineChoices,

Third-party services

We use third-party services for various functions on our website.

Rights of the data subject

Right to access, rectification, right to object, to complaint, erasure and blockage.

  • You have the right to request information about whether and which personal data is processed by our company. You also have the right to demand that your personal data is rectified or amended.
  • Under certain circumstances, you have the right to request that your personal data should be deleted.
  • Under certain circumstances, you have the right to demand that the processing of your personal data should be restricted.
  • You can withdraw your consent to the processing and use of your data completely or partially at any time with future application.
  • You have the right to obtain your personal data in a common, structured and mechanically readable format.
  • If you have any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your personal data, you can also contact our data protection officer in detail.
  • You also have the right to complain to the responsible supervisory authority if you believe that the processing of your personal data is in violation of the legislation.

Requirement or obligation to provide data

Insofar as this is not expressly stated, when data are collected, the provision of data is neither required nor obligatory.

Date of issue of this data privacy statement


We reserve the right to make amendments at any time to this data privacy statement for future effect.

This data privacy statement has been compiled with the assistance of the ePrivacy GmbH data privacy statement generator.