Our team consists of more than forty-five martech and adtech experts with an overall experience of more than 150 years. Depending on your vision, we will bring together the right specialists to develop it into reality and to increase sales, optimize work processes and generate more returns from your marketing investments.

Dr. Nico Shenawai

Founder & Managing Partner

Nico is one of our founders and Managing Partner at Lunar Martech Solutions.

He has over 10 years’ experience in the MarTech / AdTech industry and co-founded and build up the technology for several companies – highlights are esome (Social Media; acquired by ProSiebenSat1), Performance Media (Online Media Agency; acquired by Equistone), Performance Advertising (AdNetwork; acquired by Equistone).

Nico earned a Ph.D. in Online Marketing Controlling (Dr.) and a Diploma in Business Informatics from the University of Mannheim.

Roland Mendes

Founder & Managing Partner

Roland is one of our founders and Managing Partner at Lunar Martech Solutions.

Roland has over ten years’ experience in digital media and marketing technologies. Prior to Lunar Martech, he was Managing Director at Performance Advertising, one of Germany’s biggest ad networks. In that company, he developed sales-driven media technology employing automatic optimisation and targeting.

Roland holds a degree in management.

Christoph Schäfer


Chris is one of our founders. He has over fifteen years of experience in the MarTech / AdTech industry. Chris founded several companies which have been successfully sold—highlights are esome Advertising Technologies (social media; acquired by ProSiebenSat. 1 Media), Performance Media (online media agency; acquired by Equistone), Performance Advertising (ad network; acquired by Equistone), Unique Digital (search marketing; acquired by Syzygy) and Getgo (online ticketing; acquired by Eventim).

Christoph began his career at McKinsey, and holds an MBA. He studied at the University of Münster, Handelshochschule Leipzig, and Amos Tuck (Dartmouth).

Jörg Klekamp


Jörg is one of the most experienced leaders of the German adtech scene. As a digital and technology expert, he was instrumental in the successful development and expansion of ADITION technologies into the market leader for enterprise marketing platforms in Europe. From 2005 to 2018, he was responsible for sales, marketing, and business development on the executive board of this Virtual Minds AG subsidiary. Before joining ADITION technologies, Jörg held leading positions at Falk eSolutions AG (later DoubleClick/ Google). For many years, he was involved in industry associations such as the Bundesverband Digitale Wirtschaft (BVDW) e.V. and IAB Europe and was a lecturer at IAB Austria (Interactive Advertising Bureau) and the Hamburg Media School.

Thomas Butzlaff

Business Development

Thomas focuses on business development and strategy. He has over ten years’ experience in strategy and digital media. Before coming to Lunar Martech, he was on the management board of Performance Media, responsible for the consulting business. Thomas started his career at Roland Berger Strategy Consultants. He has worked on projects in Russia, the Ukraine, the Middle East and the European Union, concentrating on business development, restructuring, and corporate finance. He holds a Diploma in Business Administration, and he has studied at the University of Rostock, Leipzig Graduate School of Management (Handelshochschule Leipzig) and MIRBIS, Moscow.

Ramūnas Urbonas

Data Engineering & Science

Ramūnas leads all projects related to data engineering and science topics at Lunar Martech. He has more than fifteen years of experience in software development, and in the last seven years has focused on system architecture and big data applications. Prior to Lunar Martech, he had been working for Adform and was managing the transformation of a data warehouse into a scalable big-data infrastructure.